Posts Tagged ‘Aamir Khan

Aamir Khan to be face of 'Incredible India'

Aamir Khan to be face of 'Incredible India'

It’s now Aamir Khan’s turn to sell India to the world! The Bollywood hero has been roped in by the tourism ministry to be the face of its brand campaign ‘Incredible India’ to showcase the country’s rich heritage and culture and the message, Athithi Devo Bhava (guest is god).

Khan, who met Tourism Minister Ambika Soni personally to receive the offer officially in the national capital Friday, said he was more than happy to be part of the campaign.

“I have accepted the invitation. I am very happy to be part of it. It is a wonderful country and ‘incredible’ is the fitting word for it,” Khan, who was wearing a black T-shirt over rugged and torn jeans, told reporters at Soni’s residence here.

However, the ministry is yet to finalise the type of campaign it wants to do for the coming year.

“We will be coming out with an ad campaign and a road show to promote India’s tourism. It will highlight the culture and heritage of the country, which are the USPs of our country,” the minister said.

The actor, who said he would be working free of cost for the campaign, appeared to have a fair idea about what he was going to do.

“We should show our hospitality. India is famous for it. Even if there are some incidents, we should take steps to sensitise people,” he said.

“Each social work is different. Through this, I want to remind people how great is our country and want to sensitise our people. I want to tell them what we are – we are warm and hospitable people. We have to protect those who are visiting our country. We must ensure that they have a good time and come back again.”

The ‘Incredible India’ campaign launched in 2002, showcasing the country’s unique heritage and cultural aspects, has been a major hit and made considerable impact on its tourism sector.

Khan made it clear that his participation was a part of his social commitments and he had no plans to enter politics. “I am an entertainer and will continue to do good work. I am part of it because I want to spread social message.”

Earlier, Shah Rukh Khan was a part of the campaign for creating awareness on garbage disposal.

According to Aamir, films are good way to showcase India. “After the movie Lagaan, wherever I go, I used to meet people who were interested in visiting India.”

Asked if the recent terror attacks – in Bangalore and Ahmedabad – would damage the country’s aspirations in the tourism sector, Aamir said: “Terrorism is against everyone. We should be united. We are for peace and if there is one bomb blast, we should light a billion candles.”

“If they (terrorists) are spreading poison, we should spread the message of love and peace,” he said.

Bollywood director Rakeysh Omprakash Mehra and lyricist Prasoon Joshi were also present.


Finally, Aamir to attend an award function!

Finally, Aamir to attend an award function!

Aamir Khan is one who chooses his non-movie outings as carefully as he does his Bollywood appearances. In Delhi for the opening of “Treasure Trove”, Maneka Gandhi’s fundraiser for her NGO, People For Animals, Khan talked a little about animal rights, less about the hand-painted antique tiles that Gandhi had sourced, and much about movies.

He admitted that “I am not so well educated about the arts as I would like to be, though I own some art pieces” and that although “I love animals I am not a staunch animal-rights activist nor am I a vegetarian”. Here Gandhi zealously pitched in. “Soon you’ll be! When you eat a kilo of meat, you effectively eat 11 kilos of plants, thereby destroying more life than a vegetarian does,” she exclaimed, as he looked on bemused. To make amends, he talked about Kubla, his pet cat that his wife Kiran had rescued from the bonnet of a car.

But there is one thing Khan knows better than Gandhi — how to turn films into hits. Was it true that he conducts surveys before embarking on a project? “Yes,” he said, “I show the first cut of my films to people completely disconnected to cinema and observe their response. These test screenings help me make suitable changes to my films.” Taare Zameen Par, for instance, got a disastrous response from this “private audience”, and then he made alterations according to their comments.

Meanwhile, the fussy-about-dos Khan has finally decided to attend an award ceremony other than the Oscars. He will receive the Golapuri Award for Best Director at a function in Chennai on August 12. “It is conferred on a debut director by the Golapuri family in memory of their son who died on the sets of his film. They hold a ceremony every year on his death anniversary. I am honoured that they have considered me suitable for this kind gesture,” he said.


May 2020

Blog Stats

  • 323,158 hits

Top Clicks

  • None